Why We're Embracing Change: The New Direction of JAK's Essentials

Hey, JAK’s family!

Big changes are afoot at JAK’s Essentials, and I’m here to share why we've decided to close our retail location and embrace a bright, bold future that benefits not only our business but all of you—our cherished community.

Focusing on What Matters

First things first: we’re a family business, through and through. JAK’s stands for Jalen, Ashod, & Kay'Leigh, and just like the name suggests, family is at the heart of everything we do. In the hustle of scaling our business, it’s too easy to miss those little moments that make family life so rich. We're choosing to shift our focus back to where it all started: with family, for family. This means more time spent with the ones we love, and more energy to fuel our passion—creating skincare that cares for you like family.

Expanding While Saving

The decision to close our doors physically was tough, but it’s all part of our strategy to grow smarter. By stepping away from the traditional brick-and-mortar setup, we’re cutting down on overhead costs. What does this mean for you? More savings, and more importantly, maintaining affordable prices on all our products despite ongoing inflation and rising costs in almost every sector. We're committed to keeping our skincare accessible without compromising on quality.

Enhancing Our Online Presence

Let’s talk about accessibility. Moving away from a physical store doesn’t mean moving away from our customers. In fact, it’s the opposite. We’re ramping up our online efforts to connect with you all in ways that are more engaging and personalized. Expect more online exclusives, virtual consultations, and interactive content that brings us closer to you, no matter where you are. Our website and social media platforms are about to become your go-to spots for all things skincare, filled with tips, tricks, and products that cater to your unique skincare needs.

A Sustainable Future

This shift also aligns with our commitment to sustainability. By focusing online, we reduce the carbon footprint associated with physical stores and enable better resource management. It’s a win for the planet and a win for skin that thrives on conscientious care.

A Heartfelt Thank You

To our customers who have walked through our doors, thank you. Your support has fueled our journey this far, and we're excited to take you along into this new chapter. While we won’t be greeting you face-to-face in store, we look forward to staying connected, serving you online, and continuing to offer products that make you feel radiant and cared for.

Change is never easy, but it’s often necessary. We’re embracing this evolution with open arms and a vision for a future that keeps us connected more meaningfully with you and our loved ones.

Stay radiant,

Tamara Brown & the JAK’s Essentials Team

Love, nurture, thrive—because skincare is self-care.